In its most basic definition, the role of the media is to provide the public with information. However, the media greatly effects how we live our lives today. Information is the key to knowledge and understanding. Therefore those in the media have a great responsibilty thrust upon them. From Elmer Davis' leadership as the head of the critical Office of War Information during World War II to Bob Schieffer's Emmy Award winning news casts, Phis have consistently proven that they are part of the storytellers of their generation.